Why is Google so important for your business?

Understanding why Google is so important and how to improve your ranking

The reason for Google being so important is that in the UK more than 90% of all web traffic runs through its search engine. Those companies at the top of each page pay for that position. You can understand why Google earns Trillions of revenue every year.

£250 can buy a lot. £250,000 can buy you a whole lot more. The same is with your page ranking, it you have the money you can always be number one. But sometimes, those who are not so cash rich or are simply starting up you have no chance in competing with multinationals. But what you can do is to be faster, smarter and intuitive something bigger companies completely lack. You can get a whole lot more for next to nothing if you know how to play the game.

SEO is complicated. For every company there will be a different approach, different set of rules, a different path to follow, which in itself makes any SEO work time consuming. But there are a quite few things you can do as a business that will generate more response.

A few points worth remembering

It is not ranking number one that brings in the sales. There is no point is spending more money promoting your page if you do not generate enough income from it. It is exactly the same as traditional marketing. Work out what is your budget and how best to use it to generate the maximum return.

Let’s be honest, you’re never going to rank number one in a crowded field of competitors who’s own own agenda is to be number one. What you need is a company that will look at your options, plan and implement a route that is monitored at every stage to ensure your on track. It so easy writing this, but in reality its hard work and a lot of effort, a whole raft of things can be done to generate response from a web site that will improve your sales. This will also naturally improve your ranking position.

How we can help

There are companies, many from overseas who promise to rank your website at number one. Yes it can be done, but it will not one for the key words your envisaged. At Pre Press we will never say you’ll be number one, we will say we will make a big difference. We make the difference by working together, helping you generate more response from your web site with the lowest possible outlay and the maximum possible return.

Pre Press offer a wide range of fully managed digital marketing services including SEO-optimised website design and hosting.

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