Well thought out brand design will work wonders for any company
Brand Design and why you need it’ is a surprisingly simple question with a complicated answer.
It is the identity and story of a company that makes it stand out from competitors that sell similar or the same services. The goal of branding is to earn space in the minds of the target audience and become their preferred option for doing business.
Everything they touch, feel hear or read ends to remind them of your company. You and your staff are an integral part of that brand. Your dress, your vehicles your email everything contacts and needs to reflect what your company is about.
Branding can be the deciding factor for consumers when they make a purchase decision. Studies have found that 82% of consumers buy from brands that stand for a greater mission or purpose.
Building a brand has very little to do with logos, typography, colour or pictures and everything to do with strategically bringing a business and the group of people it aims to serve, together.
You may think that this does not apply to you, you’re just a one-man band or SME. Your wrong.
A well-designed brand is easily recognisable and memorable. However, as we have said a logo, colour or style is not what makes a brand, it’s just a small part of it
Brand design helps to maintain consistency across all platforms, whether it’s your website, social media, or physical products. This consistency helps to reinforce your brand identity.
Trust and Professionalism
A well-designed brand can convey a sense of professionalism and reliability, which can help to build trust with your customers.
In a crowded market, a unique and well-thought-out brand design can help your business stand out from the competition. It has been proven that good brand and implementation increases your sales
Good brand design can evoke certain emotions or feelings in your customers, which can lead to a stronger emotional connection with your brand.
Remember, your brand design is often the first impression that potential customers have of your business, so it’s important to make it count!
How do I create my brand?
Often many entrepreneurs do not even realise that they are the biggest brand asset. Many of the companies we have helped over the years have all the ingredients to make their brand stand out, they just do not understand the recipe. They have a logo and systems in place, and they understand customer service, but as they grow and take on more staff this becomes watered down, often because there simply is not enough time in the day.
We become your chef, we take a look at your ingredients, perhaps add some, remove some, and try different ways of mixing and cooking but eventually, everything will fall into place and we produce a receipt that is perfect for everyone’s pallet.
If you need some help in developing your brand then please do not hesitate to call 07974 407644.