PREPRESS FAQ
PrePress – Frequently Asked Questions.
Brand Design and why you need it
Well thought out brand design will work wonders for any company
Brand Design and why you need it’ is a surprisingly simple question with a complicated answer.
It is the identity and story of a company that makes it stand out from competitors that sell similar or the same services. The goal of branding is to earn space in the minds of the target audience and become their preferred option for doing business.
What’s the difference between vector and bitmap images?
Here we tell you what’s the difference between vector, raster and bitmap images and what they are used for.
Bitmap graphics use pixels to represent images while vector graphics use a sequence of commands or mathematical statements that place lines and shapes in a two-dimensional or three-dimensional space.
Why is Google so important?
Understanding why Google is so important and how to improve your ranking
The reason for Google being so important is that in the UK more than 90% of all web traffic runs through its search engine. Those companies at the top of each page pay for that position. You can understand why Google earns Trillions of revenue every year.
What is the difference between Digital and Litho printing?
A quick guide to the pros and cons of Digital and Litho Printing
What is the difference between Digital and Litho printing? Not as straightforward as you may think. Over the last decade Digital presses have made gigantic leaps forward in technology, performance, accuracy and quality, but Litho presses have done exactly the same.
Here we explain what is bleed. and why it is important.
As a reprographics company, this is one of the more common errors we handle on a daily basis. Trying to explain What is bleed? to someone who is a little difficult, so it is more than likely we have pointed you in this direction.
What is CMYK?
Here we explain what is CMYK stands for in printing
CMYK is an acronym. It stands for the four ink colours used when printing full colour – Cyan, Magenta, Yellow and Black.
In offset and digital printing, the four ink colours, CMYK is applied to the paper in successive layers. By overlapping these four inks thousands of colours can be created. The combined visual effects of these four CMYK colours produce what we commonly know as Full Color Printing.
What is dot gain?
Here we help explain what is dot gain and how it affects your print
First of all, there will be a lot of ‘industry’ people who couldn’t tell you what is dot gain. They probably wouldn’t know the CMYK print angles they use or why it is generated. So you’re not alone. We are going to explain here what is dot gain briefly so you understand the basics and can get on with your job.
What is the difference between UV Varnishing, varnishing and laminating?
Clients often become confused with the various finishes that can be applied to printing materials. Not knowing the right one can cause problems so it’s important that when ordering that you tell your printer exactly what you require.
What is Pre Press?
An Introduction to Pre Press
When you produce your artwork, a business card or even a magazine and send it to a printer, even if you are using an online creator, there will be somebody, at some stage, checking that artwork. It may be a person, it may be a program, but never the less your artwork is checked and proofed before sending, in the case of litho – to plate, or in the case of Digital to print, this is the Pre Press Department. In Essence, Pre Press is the part that links design to print.
