Brand Design and why you need it

Well thought out brand design will work wonders for any company

Brand Design and why you need it’ is a surprisingly simple question with a complicated answer.

It is the identity and story of a company that makes it stand out from competitors that sell similar or the same services. The goal of branding is to earn space in the minds of the target audience and become their preferred option for doing business.

Pantone Alternatives: Frequently Asked Questions2026-07-23T18:29:17+01:00

Pantone Alternatives: Frequently Asked Questions

Pantone has been an important part of professional colour specification for decades, helping designers, printers and brands communicate colour accurately across different stages of the production process. However, changes to licensing, software access and the way modern print workflows are managed have led many businesses and designers to consider other ways of specifying and reproducing colour.

Our Pantone alternatives FAQ answers some of the most common questions about colour systems, colour matching and professional printing. Whether you are looking for an alternative to Pantone for a particular print project, considering how to maintain consistent brand colours, or simply want to understand the options available, these answers provide a useful starting point. For a more detailed look at the available options, their advantages and limitations, read our guide to The Best Pantone Alternatives for Print & Design.

Logo Resolution2026-07-23T19:17:28+01:00

Logo Resolution

A complete guide on logo resolution for print and digital use – see link

The answer might surprise you: a professional logo shouldn’t have a resolution at all.

  • A logo should be created as a vector file (AI, EPS or SVG), allowing it to scale from a business card to a billboard with perfectly sharp edges every time.
  • If your logo only exists as a JPEG, PNG or Photoshop file, you may not have the original artwork needed for high-quality print, signage or branding.
  • Learn why vector logos matter and how to check if your business has the right files.

#LogoDesign #GraphicDesign #Branding #PrintDesign #Vector #AdobeIllustrator #BusinessBranding #DesignTips

2026-07-22T16:24:17+01:00

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