Do I Create Artwork in RGB or CMYK?

The simple answer is that RGB is generally best for digital content, while CMYK is the preferred colour mode for professional printing. However, the decision is not always as straightforward as it seems. Modern design projects often need to be used across multiple platforms, from websites and social media to commercial print, packaging and large-format graphics, meaning your choice of colour workflow should be planned from the very beginning.

The most effective workflow depends on your intended output, the software you use, your print process and the needs of your clients. Many professional designers now work in RGB or even LAB colour spaces during the creative stage to preserve the widest possible colour gamut, only converting to a specific CMYK profile when preparing artwork for press. Understanding when to work in RGB, when to convert to CMYK, and how colour management affects the final result is the key to achieving accurate, consistent colours across both digital and printed media.

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